Bergdorf Goodman
As the editor of Bergdorf Goodman, I lead all copy and editorial initiatives, developing, conveying and maintaining the legendary department store’s voice across all manner of media. It’s the language you encounter from the windows to the website to the elevator signage that envelops you in that distinctly Bergdorfs feeling.
Alongside creating original content for every big name in luxury fashion, I develop, cast and produce a wide array of editorial and social features. I pitched and conceived of the strategy for our top performing social video series “10 Minutes at BG.” I continue to produce the series in collaboration with our in-house video editor.
A few other highlights include: spearheading a social series of store tours called “Inside Bergdorf’s,” the unveiling of these New York Fashion Week windows by all-time-great illustrator Joana Avillez, and my behind-the-scenes studio visit with the artist herself.
I’ve written well over 88,665 words for Bergdorfs. Below, a sampling of our projects over the years.
